In doing so, intrusive ads can be removed to enhance user experience but companies can still advertise their products or services. The ultimate aim for Brave is to not wipe out advertisements altogether, but rather to replace them with a monetary-orientated, incentivised system. Users can then be paid in crypto for watching verified publishers’ advertisements.īecause Brave blocks third-party advertisements, there is less content for the browser to download when users are surfing the web, which means its loading times are quicker than many popular browsers.Īccording to its website, the page load time is up to two times faster on desktop and up to eight times faster on mobile devices compared to Chrome and Firefox.įurthermore, since ad trackers are also eliminated from the equation, Brave provides greater anonymity for users who do not wish to be tracked based on the sites they visit or items they purchase.
Users can then opt-in to see them if they so choose.įor example, – a popular website where users can play online chess – is a verified Brave publisher. To give users power over which advertisements they see, Brave verifies ‘publishers’ who can then put their advertisements on the browser. It also aims to remove third-party trackers.
The aim of Brave is to give users power over which advertisements they see and ultimately remove any third-party ads that could be considered intrusive. The Brave browser currently has support for Windows, MacOS, Linux, Android, and iOS.
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